Media Concepts; Genre.

In this particular part the words have denotations of cute and girly, therefore these also create a connection with the visuals, the music and the overall genre and representation of the band.

From the beginning, we knew we wanted a cute, girly theme to match the theme of the song, with lots of hand-drawn animation and doodles.

A convention of music videos is that the genre might be reflected in types of mise-en-scene, themes, performance, camerawork and editing styles. I think our music video links to this convention as our vintage theme throughout links with the lyrics of the song, and all aspects of the development process reflect the same theme and genre.

At one point we wanted to choose a different track with a totally different video genre.