Representation

Representation is the interpretations of the 'world' from the mediators, (filmmakers-editors, producers, directors ect.). It is informed by the mediators own background and experiences (class, race, gender, education, age).
Representation is expressed to the audience through the use of media texts. The audience analyse the representations with reference o their own backgrounds, beliefs and experiences.


Music Video:

Representations show the character as innocent, girly and sweet. Ways this can be seen is through the girly, childish doodles and the scratchy effects on the video creating a vintage feel. Also the sepia tone makes the whole feel of the video calm and soft. Through our product and the ancillary tasks we kept the on-going girly feel, using swirls and butterflies as representation on the texts. Also we kept the sepia tone on-flowing to the texts through a orange/ rustic colour to show the vintage feel.