Ed Lovelace

Ed Lovelace was previously a student at Long Road sixth form college who studied media studies for two years and gained a media A level. From this he went on to study media studies in Bournemouth University from 2003-2005 which is the only media center of excellence in the U.K. During this time he spent 3 months between the 2nd and 3rd years of uni to work in several different media production companies. Although most of this work was as a 'runner' which includes duties such as making coffee, Ed did not think that this is a good idea because unless you can get somebody to believe in you and see your work you may never get promoted and so may remain as a runner.
From this he has gone on to be the music video director of several music videos as seen below, for the production company 'Pulse Films', doing this in 2001 meant that Ed had very basic Imovie editing software to create his videos. One of the first videos that he produced was Gallows 'Abandon ship'. This only had a budget of £100 yet managed to win an M.T.V.2 award. From gaining this experience meant that Ed then moved on to bigger videos for bigger bands, For example he made the video 'In one ear', by Cage The Elephant which had a £40,000 budget. This gave him better experience. As he had already created one video for Cage the Elephant they had gained awareness of his production style and used him again for videos such as 'Aint no rest for the wicked'. Other music videos he created include 'Cutting pink with knifes' Laser Hannon.
Due to Eds lack of artistic skills he rarely produced a storyboard to show his ideas, instead 90% of his pitch was writing and he tended to use other techniques such as: refference films and stills.
He has also been working on low-medium budget feature films, such as 'Warewolves across america'. To do this Ed had the experience of following them around America and filming them perform in different peoples homes, where they would also slepe to cut costs. This is the start of his moviw career yet has also achieved 12 films from around the world for Myspace relaunch. Overall Ed Lovelace has managed to achieve a great deal since he left Long Road and keeps moving onto bigger and better things